Another Money-Making Scheme

by Avid Reader on June 7, 2006

in Avid Musings

I know oth­ers have blogged on this topic but I must express my extreme dis­plea­sure at see­ing epi­logues being sold at Fic­tion­wise and I’d like to under­stand why any­one in their right mind would buy them for $1.99 and sub­tract­ing what­ever rebates are avail­able. I’ve never read Julia Quinn and prob­a­bly will some­day soon but epi­logues don’t entice new read­ers if that was the gen­eral idea. I remem­ber when book­stores were sell­ing the novella’s on cheap paper and I won­der how that went?

Sorry to be con­trary but I can’t fathom spend­ing $2 on epi­logues and novel­las for big name authors because they get so many cents to the dollar.  When I bought the novella for Cather­ine Asaro’s The Roll of the Dice, it was for .49 cents. Which was about right for my pock­et­book and an excel­lent read.

Just like those huge trade paper­backs, I find these kind of money mak­ing schemes ridicu­lous. I hope this plan of sell­ing epi­logues goes down­hill. Can you see a future where the story ends and you later learn that the author wrote an epi­logue that you can buy for $1.99 if you care to read about what hap­pens to your favorite char­ac­ters? I know peo­ple are con­stantly look­ing for Anne Stuart’s epi­logue for Black Ice and just think, she could have sold it. Would many of you be look­ing for it still? Book wasn’t all that great to me so it ended just fine.

There are good ideas and then there are some bad ideas. Sell­ing novel­las on cheap paper I thought was ridicu­lous but many read­ers liked it since it ful­filled a need and the demand for cer­tain novella’s that were sell­ing for big bucks on ebay were the suck­ers crowd they were aim­ing for. You know, for me, if a novella was sell­ing for big bucks, I’d just have to resolve myself to not read­ing it. Ever. But that’s just me, hee.

So, if you want to encour­age the trend of hav­ing authors make money on sell­ing their epi­logues  to you, run right out there and buy them. Authors who did this, I’d cross off my list. You want to entice peo­ple to read romance? There’s a bet­ter way: write and sup­port bet­ter sto­ries. Mar­ket some of your bet­ter authors. Don’t sell us epilogues.

Edited to add: I’m not blam­ing the author, sorry that it seems that way. It’s the pub­lish­ers and their ever money mak­ing scheme(s).  Joke’s on me. On Sybil’s blog, the author men­tioned that this indeed was her idea to sell epi­logues. Very bad idea.

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{ 24 comments… read them below or add one }

Keishon June 11, 2006 at 5:43 pm

Mar­i­anne McA, you should jump onboard and try ebooks. It’s addicting.

Robin you said:

As I’ve said else­where, I wish more authors/publishers would offer their short sto­ries and novel­las in e-format so that I woudn’t have to spend the money on an entire paper anthol­ogy — THAT would be great, IMO”

I wish they would do this, too. Cather­ine Asaro does this with her novel­las from Ana­log and I have all three on my PDA. I hope you both will give ebooks a try. This is defi­nately a trend I can encour­age. Sec­ond epi­logues, nope. But I did see at Fic­tion­wise that if you bought any of her nov­els, you got a 100% rebate on the epi­logues and plus they are send­ing pro­mo­tional emails out about her sec­ond epi­logues. I’m just not fond of this trend but to each their own. Like Robin said, authors need to be straight. It’s not always about the char­ac­ters, it’s about the money, after all. This is a busi­ness as I keep being reminded over and over again. Great dis­cus­sion ladies. Now go to Dear Author where they are doing an intro­duc­tory series on ebooks. Very imfor­ma­tive stuff.

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Robin June 11, 2006 at 3:01 pm

One more thing: I actu­ally think the idea Quinn floated on SBTB to offer these epis free to new read­ers who buy some epack­age of the orig­i­nal nov­els is a pretty good con­cept. THAT really strikes me as both smart and a good deal to read­ers (you know, like buy­ing a foun­da­tion and get­ting a free mas­cara or some­thing). In terms of being courted as a new cus­tomer, I tend to be taken in more read­ily by strate­gies that appear to offer me some­thing free so I don’t feel so bad about part­ing ways with more of my money than I oth­er­wise might. I know that ulti­mately the man­u­fac­turer or ven­dor prof­its more than I do (mon­e­tar­ily speak­ing), but I’m way more amenable to it that way.

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Robin June 11, 2006 at 2:55 pm

I’m not [yet] an e-book reader, and I’d got the impres­sion that Quinn was the only author doing this, and had there­fore assumed that your points were per­force directed at her.

I agree with you that any indi­vid­ual epi­logue could dis­ap­point read­ers, either in terms of qual­ity or price; where I get stuck is on the jump to con­clud­ing that the phe­nom­e­non is there­fore a Bad Thing.

She seems to be the first to do these 2nd epi­logues like this, but she’s cer­tainly not the first writer who has tried (and is try­ing) to expand her mar­ket share through var­i­ous pub­lish­ing, sales, and media strate­gies (even Nora Roberts was talk­ing on SBTB about mak­ing her new PBs appeal­ing to new read­ers). What frus­trates me is when authors who are try­ing to expand their sales want to make it *all about* the char­ac­ters and the writ­ing and the fans. We all know it’s not *all* about those fac­tors — so at least be straight about that part of it. I under­stand the dou­ble bind authors can feel in here — how do they keep from look­ing greedy — and I sym­pa­thize. But I also don’t think it’s all about the love of the game, so to speak, espe­cially when an author is already highly suc­cess­ful. And I can tell you that if the Quinn exper­i­ment takes off, I wouldn’t be sur­prised if it becomes a trend. Check out the fol­low­ing: http://​news​.mon​ey​cen​tral​.msn​.com/​t​i​c​k​e​r​/​a​r​t​i​c​l​e​.​asp?
Feed=PR&Date=20060606&ID=5774024&Symbol=US:NWS (I split the URL to fit, so you have to copy both lines to access the article)

As I’ve said else­where, I wish more authors/publishers would offer their short sto­ries and novel­las in e-format so that I woudn’t have to spend the money on an entire paper anthol­ogy — THAT would be great, IMO. As for the epis, I don’t know if it’s a bad or good idea. I *do* think, though, that if authors want to sell them, that they really need to approach craft­ing them with the same cre­ative energy they give to writ­ing a full-length novel; oth­er­wise, this phe­nom is going to look like noth­ing *more* than a money-making, mar­ket­ing scheme. It will be inter­est­ing to see what the read­ers’ ver­dicts are after all of Quinn’s 8 come out, though. Right now impres­sions seem mixed.

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Marianne McA June 11, 2006 at 12:22 pm

Thanks for explain­ing, Robin. I’m not [yet] an e-book reader, and I’d got the impres­sion that Quinn was the only author doing this, and had there­fore assumed that your points were per­force directed at her.

I agree with you that any indi­vid­ual epi­logue could dis­ap­point read­ers, either in terms of qual­ity or price; where I get stuck is on the jump to con­clud­ing that the phe­nom­e­non is there­fore a Bad Thing.

Keis­hon, I’d almost dis­agree with your assess­ment that this kind of short story is less desir­able in an on-line for­mat that as a mag­a­zine short story: except that I know I don’t know enough about that mar­ket to make the judge­ment. In a sense epi­logues are most inter­est­ing to read­ers who have read the story arc in ques­tion — there­fore if they’re pub­lished in a mag­a­zine, they might be less sat­is­fy­ing to the gen­eral reader. How­ever, I’d have thought that sell­ing them on-line would allow niche-marketing mainly to that author’s read­ers, which seems a fairer sort of thing [given that the qual­ity of the prod­uct is good — and I think most authors would have an inter­est in not sell­ing their core audi­ence a poor product.]

Also, and this is a per­sonal pref­er­ence thing, I’m not keen on the way short story romances are cur­rently sold, in themed antholo­gies. In gen­eral, while I enjoy col­lec­tions of short sto­ries by a given author, I’ve found antholo­gies — in any genre — unsat­is­fac­tory beasts. But there seem to be lots of antholo­gies, so per­haps other read­ers enjoy them as a chance to dis­cover new authors.

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Robin June 9, 2006 at 6:48 pm

Robin — colour me baf­fled. I nor­mally hugely respect your opin­ions, but if you’re com­ment­ing on the qual­ity of a piece of writ­ing you haven’t read, you’ve lost me.

I can see now how it may have seemed unclear, but I was actu­ally just mak­ing some gen­eral points about the whole epi­logue at a cost phe­nom, NOT about Quinn’s epis in gen­eral. I’ve read sev­eral com­ments from peo­ple who were dis­ap­pointed by them, which I’m guess­ing adds to their frus­tra­tion over the strat­egy as a whole. I’m sorry for the con­fu­sion, but my point is sim­ply this: for die hard fans, epis will likely see a great deal no mat­ter what the cost. For other read­ers, they won’t, either becuase the epi doesn’t live up to the price or because read­ers feel the author/publisher is try­ing to take them, or because the read­ers don’t like epi­logues, or because read­ers already feel over­charged for their enter­tain­ment (or some com­bi­na­tion thereof). I think these issues hold regard­less of the writer and the reader in ques­tion. And where I don’t use Quinn’s name, I’m not refer­ring to her. I think I’ve made it clear in the past that I don’t have a prob­lem being direct re. spe­cific authors and my opinions!

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Keishon June 9, 2006 at 5:15 pm

I think some­times, as a reader, you for­get that pub­lish­ing is a busi­ness. While it may seem like I’m get­ting worked up for noth­ing, it’s just an opin­ion that won’t mean a hill of beans to any­body except those who agree with me and myself of course :-)

How­ever, I must read Quinn as I have a cou­ple of titles by her.

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Marianne McA June 9, 2006 at 5:08 pm

Keis­hon, that’s fine — I’m def­i­nitely in the other camp — com­pletely unable to get worked up about writ­ers sell­ing sto­ries.
Robin — colour me baf­fled. I nor­mally hugely respect your opin­ions, but if you’re com­ment­ing on the qual­ity of a piece of writ­ing you haven’t read, you’ve lost me.

Ran­dom thoughts on price — the last col­lec­tion of short sto­ries I bought was Neil Gaiman’s — works out at about 20p a story, though they are short. The Say­ers sto­ries I men­tioned ear­lier aver­age out at £2 each, and they’re about thirty pages long.

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Keishon June 9, 2006 at 4:32 pm

You made some valid points, Robin. It is a mat­ter of inter­est for those who enjoy the author’s work. I don’t even think that I would pay for any­thing like that with Judith Ivory or Laura Kin­sale and I love them both. I’d wait to find it used or offered for free. Just like those huge trade paper­backs, I find this ridiculous.

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Robin June 9, 2006 at 10:55 am

I don’t think it’s even dis­putable that at least part of Quinn’s inten­tion was to make money; oth­er­wise, why not just offer free epis on her web­site (espe­cially if, as she says, she owns the rights to her characters)?

The big ques­tion, to me, any­way, is what that means. For die-hard fans, it seems to mean that Quinn’s desire to fur­ther mar­ket her­self and her ‘brand’ is com­pletely aligned with the fans’ desire to read (con­sume) her prose. Prob­a­bly no con­flict there.

But for those who are not in that die-hard camp, or who are not really fans at all, the overt mar­ket­ing can appear crass, I think, because despite the fact that MM fic­tion is so much about profit, it’s still nice to think of authors as more con­cerned with what they write than how they sell, espe­cially if the qual­ity of the extra writ­ing appears to be less rig­or­ous than the energy with which the extra mar­ket­ing is approached. I don’t think it helps when an author protests to the nines that it’s not about money (please!), because that intro­duces an ele­ment of disin­gen­u­ous­ness into the mix. And I think that many read­ers frankly resent it when a pub­lish­ing indus­try that already seems to priv­i­lege quan­tity above qual­ity and sales above cre­ativ­ity wants yet MORE of our money for less.

In Quinn’s case, I don’t like her full length books, so I won’t be buy­ing these shorts. If Laura Kin­sale or Judith Ivory or even Jo Good­man put these things out, though, I likely would, because I am a die hard fan of their writ­ing, and in that case, my inter­est in read­ing would very much match their inter­est in mar­ket­ing. It’s all a ques­tion of what some­thing is worth to each of us, I guess.

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Keishon June 9, 2006 at 7:13 am

And yes, I’d imag­ine she did it for the money — but writ­ing was her job, so why should I resent that?

Mag­a­zine is dif­fer­ent from ebook—at least in my mind. At least if you didn’t like the story, you have other things to read for your money. Let me reit­er­ate that this is just my opin­ion and if you and many other read­ers find this a gret move on Julia Quinn’s part, great. Your the only one so far to speak up to say that this is won­der­ful. Applause for you. Like Xina said: the end is The End for me. I don’t resent her for find­ing more income on sec­ond epi­logues. I won’t be buy­ing it. Ever.

Any­way, I don’t find this a great idea. How­ever. Maybe she should put them in Good House­keep­ing or some­thing. That would be a GREAT idea ;-) Thanks for shar­ing your feed­back Mar­i­anne McA and if my com­ments seem a lit­tle as I am reread­ing it, it’s not at you. I do wel­come all per­spec­tives and all opin­ions here. Again, thank you.

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Marianne McA June 9, 2006 at 4:12 am

I can’t see this at all. Yes, I do want to know what hap­pens about my favourite char­ac­ters after the book is over. Dorothy L. Say­ers wrote some sto­ries about Lord Peter Wim­sey and Har­riet Vane that took place after the end of that series. If I’d been alive at the time, I’d absolutely have bought the mag­a­zine she sold them to, just to read the story. And yes, I’d imag­ine she did it for the money — but writ­ing was her job, so why should I resent that?

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Keishon June 8, 2006 at 10:46 pm

That’s why I said that this was another money mak­ing scheme. So, I need to edit my edit, is that right? Thanks for the info, ladies.

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CindyS June 8, 2006 at 2:23 pm

From where I’m stand­ing, it’s for the fan­girls. Who else would pay money for a few pages of an epi­logue. I love Anne Stu­art (sur­prise!) and I was fine with the way she ended Black Ice and think it’s funny that after that moment in time every­thing becomes rosy. I don’t see it hap­pen­ing that way. I see a HEA but I see dark­ness in their lives and dark­ness makes me happy any­ways ;)

I also read that it was Julia Quinn’s idea and well, if I were an author I would do it to make some extra money. Hell, why not.

It’s just as a reader, I’m not going to be buy­ing them. Ever. Like Xina, I’m done with ‘the end’.

CindyS

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Robin June 8, 2006 at 2:07 pm

Quinn did say (on Sybil’s blog) that it was her idea to pub­lish the epi­logues: “First, it might inter­est you to know that I was the one who brought the idea of the sec­ond epi­logues to Avon, not the other way around. And in fact, I had to talk them into it. As far as it being released elec­tron­i­cally, I can’t really go into the details, but there was a lot of back and forth before it was decided that this was the best way to release them.”

Here’s the link: http://​red​wyne​.blogspot​.com/​2​0​0​6​/​0​5​/​f​o​r​-​q​u​i​n​n​-​r​e​a​d​e​r​s​-​t​a​k​e​-​i​i​i​.​h​tml

I’m one of those peo­ple who doesn’t get the whole Julia Quinn thing (I tried a novel and a short), but she def­i­nitely strikes me as some­one who is both dri­ven and savvy about mar­ket­ing herself.

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xina June 8, 2006 at 11:47 am

Yes Keis­hon, I would. It would be great to know what hap­pened to Sam and Deanie. I’m hop­ing Tabitha King will find her muse one day and write a sequel. Prob­a­bly will never hap­pen, but that is my wish any­way. And I’ve always wanted clo­sure to The Time Traveler’s Wife.

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Keishon June 8, 2006 at 10:16 am

Xina, ah, you lit­tle devil. You had to go there. Hey, I’d take another book for that mat­ter from those two, how about you? For­get the epi­logue :-)

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xina June 8, 2006 at 9:09 am

Per­son­ally, unless I’ve read the book a num­ber of times or had just recently fin­ished the book, I would have a hard time remem­ber­ing where the cou­ple left off any­way. The epi­logue would be fairly use­less to me. I have noth­ing against Quinn because I’ve liked a few of her books, but when I’ve fin­ished that last sen­tence in a book I’m done with it. I have too many books lying around to read to be buy­ing epi­logues. One exception…well, maybe two. The Time Traveler’s Wife and One On One.

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Keishon June 8, 2006 at 9:03 am

Oh really? I’d like to read that.

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sybil June 8, 2006 at 4:20 am

LOL I could be wrong and need to go back and read my post but I am pretty sure the idea was Quinn’s.

But she wanted to do a book with all eight, if I remem­ber correctly.

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Keishon June 7, 2006 at 12:46 pm

I hope I’m not com­ing across as knock­ing Julia Quinn. It’s not her fault. I blame the pub­lisher. I’ll have to edit my post to that effect but I think it’s a bad idea. I hope the trend dies a lonely death.

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Jane June 7, 2006 at 12:16 pm

You know what’s worse? It doesn’t tell you how long these books are, either in word count or read­ing time. The only way you may be able to tell is by look­ing at the file size and even that is quite deceptive.

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Jane June 7, 2006 at 11:41 am

I guess I shouldn’t even post since I am sure it seems like I am hat­ing on Julia Quinn which I am totally not. I like her. I just hate this whole novella idea.

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Keishon June 7, 2006 at 11:10 am

Good morn­ing, I know but my fear is that in future, if your inter­ested in get­ting a glimpse at what your cou­ple is doing say, ten years down the line, you’d have to pay for the plea­sure and I just ain’t doing it. I don’t like this trend. I want it dis­ap­pear. But only the almight pock­et­book can speak louder. Won­der why it hasn’t spo­ken to LKH yet, mum­bling, er, off topic. Sorry.

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Amanda June 7, 2006 at 11:08 am

G’morning! I’d heard else­where these are the newest thing. Per­son­ally, I’m not inter­ested in sec­ond epi­logues or what­ever they’re call­ing them. After the HEA, I pre­fer to let the cou­ple move on, as it were. A lit­tle glimpse in another couple’s book is ok, but I won’t pay for a glimpse into the future. I don’t plan to cross authors off my list if they write these, but nei­ther will I buy them. Move on & write us a fresh cou­ple already. Jeez.

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