So, have you watched any good books lately? Authors are start­ing to use book videos to entice poten­tial readers. Just recently, Sandra Brown did a book trailer for her newest release Play Dirty. She also gives read­ers a behind the scenes look at her writ­ing process, too. This con­cept is noth­ing new but are we going to start see­ing more authors/publishers uti­lize book trail­ers to entice read­ers for their upcom­ing books? You know you’d love to see a book trailer for JR Wards books. Not that she needs the hype thanks to Sybil and many of her fans online.

roll-of-film.jpg I’ve never given much thought to book trail­ers. I have noticed many of them crop­ping up lately. I think it’s a neat mar­ket­ing tool to entice new read­ers but it’s not for me. First, I wouldn’t want to lis­ten to silly dia­logue or have actors por­tray char­ac­ters from the book while hav­ing to endure bad back­ground music. It would have to have the right bal­ance between intrigue and sus­pense that isn’t overly long. I still pre­fer read­ing excerpts and really like the Harper­Collins “Browse Inside” tech­nol­ogy that allows for read­ers to flip through pages of the book.  So how do you feel about book trail­ers? Do they entice you to buy the author’s new book? Or are you like me, neu­tral on the matter.

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