news-with-glassesThis could prob­a­bly be the most expen­sive ebook reader, ever. Just read where Fujitsu has come out with a color e-reader called, the FLEPia, to be released in Japan for $1,000. Here we are com­plain­ing about e-readers here cost­ing on the high end $300-$500 and here we have a color e-reader on the mar­ket only in Japan, mind you, going for $1,000? Folks, are we going in the wrong direc­tion or what, price-wise, with these devices?

The FLEPia:

Weigh­ing less than a pound, the e-reader uses the lat­est no– glare e-ink tech­nol­ogy to ren­der text as clearly as a printed page. Flepia dis­plays 260,000 col­ors, good enough to dis­play mag­a­zine like graph­ics. With up to 40 hours of con­tin­u­ous bat­tery oper­a­tion when fully charged, like other e-readers on the mar­ket it does not require power for con­tin­u­ous dis­play of a screen image, con­sum­ing power only dur­ing re-draw. When used with a 4GB SD card, the color e– paper ter­mi­nal can store the equiv­a­lent of 5,000 con­ven­tional paper based, 300-pages-long books.

The com­pany plans to release this device to the US among oth­ers some­time next year or later. From every­thing I’ve read thus far and seen thus far, this device looks like a trumped up, expen­sive ass Kin­dle to me. And what’s with that name? The FLEPia? Let’s test it out: I’m read­ing on my new FLEPia. Nah, it just doesn’t have the same ring to like: I’m read­ing on my new Sony Reader. It seems to me, as a con­sumer, that these com­pa­nies are trum­pet­ing each other over tech­nol­ogy and ignor­ing the aver­age, work­ing class with that price tag. We just need a ebook reader that is rea­son­ably priced and com­pat­i­ble with every for­mat avail­able with an added touch of good­ness that makes read­ing on these things so worth it. ¿Comprende?