Interesting article that explains how publisher, Penguin Group (USA) has mastered the art of creating the paperback blockbuster.
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Publishing
Marketing and Publishing: An Insider’s Look
The New York Times has finally revealed to all that want to know about why it takes so very long for a book to be published. The average time from manuscript to the actual finished product takes about a year. The problem? Marketing says David Rosenthal from Simon and Schuster:
It’s not only buzz, it’s a […]
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